This year’s theme is Keep the Fire Burning! Blak, Loud and Proud.
Our NAIDOC Week 2024 collection features our talented collaborating artists' reflection on and response to this year's theme. Each artist’s unique vision is a testament to the diversity of ways we celebrate Culture, Identity and Knowledge. Their rich artworks tell an individual and collective story that we are proud to share.
Printed by our team right here in Meanjin, we are proud to support local jobs and training and to keep as much of our production as possible on shore. Get ready to kick back and relax at the beach or pool with this beautiful towel. Made from soft and absorbent fabric with a cotton backing, this towel is perfect for drying off after a swim or lounging in the sun.
“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” - National NAIDOC Committee 2024
Product: Beach Towel
Materials: Polyester front, Cotton back
Washing: Warm machine wash with regular detergent. Do not use fabric softener. Only wash after a couple of uses. Rinse towels after being used poolside to remove the chlorine residue that can fade colours.
Artwork: Campfire
Artist: Charlie Chambers Jnr.
