We at Yarn, acknowledge the Traditional Custodians of the land on which we work, the Yuggera and Turrbal peoples. We pay our respects to all Elders, past, present and emerging.
Yarn is a non-Indigenous owned business with 35 culturally diverse Indigenous and Non-Indigenous team members, based in Brisbane (Meanjin). We are driven by one mission: creating an inclusive marketplace for and in collaboration with the Indigenous community, to provide a platform for Indigenous owned businesses, ally-friendly businesses and Indigenous artists to share their culture and unique stories with our customers.
We showcase one of a kind designs, designs that speak of country, culture, and the Dreaming. From luxury womenswear, to homewares to outdoor apparel, we offer it all. We are passionate about showcasing authentic Indigenous artwork and stories so that all Australians can develop an understanding and appreciation of First Nations culture. You can read more about our brands, social impact, and community partners by clicking the buttons below.
What we do.
We see Yarn as an opportunity to help Indigenous owned brands, ally-friendly brands and artists build their businesses by being a part of our growth as a successful community marketplace. We offer these retail brands the opportunity to grow by sharing our reach (thousands of visits a month + over 150k followers on FB and IG), warehouse space, shipping system, marketing resources, market insights and general expertise to help build commercially successful businesses. We are proud of the incredible collaborations that have taken place so far, with over 12 different Indigenous owned businesses having joined us since our launch in January, 2021.
Another important part of what we do is collaborating with a growing number of Indigenous artists by creating beautiful apparel, accessories and homewares featuring their artworks and designs. Through this collaboration artists have the opportunity to build an additional income stream and reach new audiences. Some of our artists have now been working with us for as long as 10 years and we are proud to be a part of their journeys.
Who we support.
We work with Indigenous artists, Indigenous owned businesses and ally-friendly businesses that are interested in building a long-term relationship with Yarn as a way of having a meaningful and reconciling impact on Indigenous communities and Australian society as a whole.
Part of how we support the community is through working with a number of non-profit organisations, with every Yarn sale directly financially supports their significant work. Yarn supports each of our community partners through project funding, sponsorship of events and providing custom merchandise, marketing and promotion services. The team behind Yarn has directed over $1.8 million to Indigenous community organisations, artists, models, training and employment in the last 3 years.
What we believe in.
Our goal for Yarn goes beyond simply being another commercial operation. It is our mission to build opportunities and grow with our business partners and artists. We believe in developing a strong platform that can help overcome current boundaries and prejudices and create a broader understanding and appreciation of First Nations culture.
We believe that through sharing our commercial expertise and logistical infrastructure we can help Indigenous businesses and artists to increase their reach, commercial success and impact on Australian society in a significant way. Through spreading First Nations knowledge and understanding we hope to help build a more inclusive Australia. We intend to be a strong force of national reconciliation and to build a better society that we strongly believe can only be achieved together.