This year’s theme is Keep the Fire Burning! Blak, Loud and Proud.
Our NAIDOC Week 2024 Polo collection features our talented collaborating artists' reflection on and response to this year's theme. Each artist’s unique vision is a testament to the diversity of ways we celebrate Culture, Identity and Knowledge. Their rich artworks tell an individual and collective story that we are proud to share.
Our polos provide strong sun protection and a stylish and comfortable look that can be worn anywhere. A true wardrobe essential available in fitted, unisex and childrens styles and featuring vibrant First Nations artwork created especially for the 2024 theme.
“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” - National NAIDOC Committee 2024
Product: Fitted Polo Shirt
Fabric: 100% Polyester Cool-Dry Mesh
Washing: Cold machine wash with similar colours
Story: Proud & Deadly
Artist: Alkina Edwards
