New Pre Order

Lore Clothing Co (by Yarn)

Fire Within NAIDOC 2024 Beach Towel

$34.95

Preorder shipment will dispatch on the 23rd February or earlier.

  • $2.5M+ to Indigenous Community, Staff & Training
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Our NAIDOC Week Digital collection features four talented digital artists reflecting on and responding to this year's theme Keep the Fire Burning! Blak, Loud and Proud. Each artist’s unique vision is a testament to the diversity of ways we celebrate Culture, Identity and Knowledge. 

Printed by our team right here in Meanjin, we are proud to support local jobs and training and to keep as much of our production as possible on shore. Get ready to kick back and relax at the beach or pool with this beautiful towel. Made from soft and absorbent fabric with a cotton backing, this towel is perfect for drying off after a swim or lounging in the sun.

“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” - National NAIDOC Committee 2024

Product: Beach Towel
Materials: Polyester front, Cotton back
Washing: Warm machine wash with regular detergent. Do not use fabric softener. Only wash after a couple of uses. Rinse towels after being used poolside to remove the chlorine residue that can fade colours.
Artwork: Fire Within
Artist: Tara Butterworth

Fire Within

This year's theme “Keep the Fire Burning- Blak, Loud & Proud” asks us to listen to the fire within that ignites our instinctive protection of our history, culture and identity.

The voices that guide us from the dreaming, encouraging us to continue the fight our ancestors started for our survival. As we move through generation to generation, we keep that fire burning. We keep the conversation going, we keep marching, we keep forcing our way in for that seat at the table. For them, for us and those following our footsteps.

My artwork speaks to that fire within and how we use it to push for change, and our peoples' freedom.

Tara Butterworth

Wagiman Woman